www – why • what • when
The Internet is another tool at your disposal to engage with your customers and build a loyal following, whether you are selling widgets or running a country. However, building a website that is strong and flexible enough for today’s digital landscape is vital for the success of your company. Once you’ve invested the time and energy to get your new website up and running you don’t want to be revisiting it a couple of years down the line and undo all the good work you’ve done. Equally, it’s important to focus on why you are building your new website, what you want to achieve with it and when it is possible to launch. Getting your strategy clear before engaging in design is paramount for the success of your project.
Harnessing the Power
We have been building websites since Day 1 of the Internet and we have seen enormous change in that time, even with the software applications used to build them. Through the many different briefs our clients have given us, we have learned what approaches are best and how we can help work with our clients to streamline the process but, more importantly, how to speak to potential customers using the right language and images. With the myriad of ways websites can be built these days, we start with the basics and focus on the other www – WHY are you creating it? WHAT are you hoping to achieve? WHEN does it need to launch? It may seem obvious, but we have come to realise that these are the most important questions to be clear about at the beginning of the project, and NOT what the website should look like!
Engaging with your customers
Oftentimes we receive website text, where our clients talk AT the clients and tell them all about their company. This isn’t the best approach, because people are time-challenged and want to cut to the chase! “What’s in it for me – why should I buy from you?” You need to be selling the benefits to your customer not selling your company. Being online these days is all about customer engagement, and putting yourself into the customers shoes, you are building relationships, not just selling products and getting this straight right from the start will make your website so much more successful. Especially when it’s linked with a complete digital strategy which can transform your sales from being satisfactory to stratospheric!
What you see is not always what you get!
Looks can be deceptive. Websites are one of the curious things that you buy but you don’t really know if it’s worth the money, e.g. if it’s been built correctly. Is the architecture underneath the site – stuff you cannot see – sound? We pride ourselves in making any sites we build load as fast as possible, incorporate all the keywords to help with Search Engine Optimisation (SEO) to help organisations like Google match your site to potential customers browsing the web. We use the very best hosts, with 24/7 support for your website, to minimise any downtime and can undertake speedy backup replacements in the event that this is required. If you choose us to build your website for you, you will be in safe and competent, as well as highly creative hands.
The team at Buchanan Dean Design always take the ideas from our brief to the next level…